Design-led new builds can still command a premium, but the premium is increasingly earned through functionality and performance rather than aesthetics alone. Buyers are more selective and tend to reward homes that feel comfortable, practical and well executed.

Daylight, proportion and sensible layouts remain important. Storage, circulation and zoning that suits family living often translate into stronger buyer confidence.

Technical performance is also more visible to buyers than it used to be. Comfort, acoustics and efficient building services contribute to perceived value and can reduce negotiation friction.

Developer perspective: “design-led” works best when it results in better living and better performance, supported by high-quality execution and clear documentation.

Note: This is general market commentary and not investment advice.