Buyer preferences are increasingly shaped by usability and running costs. Efficient layouts and strong EPC performance are becoming core expectations, particularly for new-build and refurbished stock.

Smaller homes can still feel generous when circulation is efficient and storage is planned properly. Where design solves everyday needs, buyers are often more comfortable accepting a lower overall floor area.

At the same time, performance divergence between regions continues. Local catchments, transport links and supply dynamics can drive different outcomes even within the same wider market environment.

Developer perspective: measurable performance and efficient design support liquidity and reduce buyer objections during negotiation, especially when affordability is under pressure.

Note: This is general market commentary and not investment advice.