The market has moved away from the ultra-competitive conditions of 2021–2022 and into a more selective environment. With borrowing costs still elevated, buyers are taking longer to decide and are negotiating more actively where pricing does not reflect today’s monthly payment reality.

In practice, this has increased the importance of specification and running costs. Energy performance, comfort and a practical layout can materially improve buyer confidence, particularly when alternatives are available nearby.

Well-presented homes with clear technical information continue to attract interest. By contrast, stock that feels uncertain—whether due to condition, unclear specification or optimistic pricing—tends to face longer marketing periods and reductions.

Developer perspective: the current environment rewards realism and professionalism. Clear value, strong execution and transparent technical detail help support smoother transactions.

Note: This is general market commentary and not investment advice.